The Company is committed on its mission of empowering women, building confidence, sharing
opportunities, creating relationships, and changing lives for the better by embodying its core values,
abbreviated as RYXSKIN:

RESPECT
We shall establish and nourish a community that is grounded on respect and camaraderie, and shall
not discriminate against any person from any walk of life; embracing diversity with an open mind
and an open heart. We shall value feedbacks and suggestions and use them to ensure that the brand
would continue to evolve.

We shall also hold in high regard our colleagues in the industry. We shall not tolerate bullying and
defamation in any of its forms, instead, we shall bravely deal and address such problems.

YOUNG:
We shall ensure that our products align with the trend and hype, but in a healthy and youthful approach:
passionate and flexible. We shall always push forward to innovate products that can address the
growing number of skin concerns. Said approach shall also be applied whenever we communicate
with our stakeholders.

EXQUISITE:
We shall strive to provide our customers with top of the line products; ensuring that only the finest
ingredients are used and the highest quality of processes are employed. This makes their every
purchase worth every single peso (or any denomination for this matter) they worked hard for. We
shall let quality and price meet in the middle.

We believe that skin care, as part of a person’s overall health, is not just a ‘want’, but a ‘need’. No one
should feel sorry for loving their own self and giving what they need is the best for them.

SERVICE:
We shall take care of our stakeholders: our slayers, Reseller and Distributor Community, and pool of
staff by giving selfless service and benefits, which include rewards and incentives for their continuous
hard work and trust.

We may not reach our own goals simultaneously, as some would achieve theirs faster than others, or
some would achieve theirs in a slower pace, but RyxSkin, through its incentives and other programs,
shall assist its community to grow and achieve as one.

KEEN:
We shall not settle for less or rush in anything that we do. We shall ensure that each and every product
that the Company releases to the consuming public, through its Reseller and Distributor Community,
has undergone a meticulous research and development process.

INTEGRITY:
As an online business of its kind, we believe that the image and integrity of the company is shared
and carried by its officers and management, and its Reseller and Distributor Community. We shall
ensure honesty and transparency in order to maintain and strengthen the trust the public has given
us; providing them with only the genuine article to ensure that they only get what they deserve – the
best of RyxSkin Sincerity.
We are not a brand for money. More than anything, we shall value character. We are not just a business,
but a family that guides dreamers to their aspirations.

NURTURE:
We shall not settle and plan for the short-term, instead, we will ensure that our stakeholders would
continuously grow and be empowered by helping them achieve their skin goals, life goals, and even
their career goals in distributorship.
We shall embrace the spirit of perseverance and shall be willing to learn and to grow to meet and
exceed the identified goals.